DNA of a Marketing Director

Team meeting about the DNA of a Marketing Director

With the convergence of marketing and technology, the phenomenal opportunities offered by customer data, and the power of digital and social channels to engage with audiences, the role of marketing has never been more in the spotlight than it is today.

At this pivotal time for marketing, it’s no wonder that candidates frequently ask us about marketing career paths. What do I need to do to make it to the top? Which skills should I be working on today so that I am ready for the opportunities of tomorrow?

The DNA of a Marketing Director provides insights for marketing professionals on how they can reach the top marketing job and is based on a survey of over 400 marketing heads across Australia and New Zealand.  We hope all aspiring Marketing Directors find the advice and insights in our report advantageous.

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