Your new company

Our client is celebrated globally as a beacon of fitness. They are committed to dramatically improving health and happiness, helping people to become the very best they can be and taking fitness to the next level!

Your new role

The role of Social Media Manager is to lead the development and execution of the social media strategy to drive reach and brand distinction in the New Zealand marketplace. Key tasks:

• Use social listening and analytics to develop a world-class social media and content strategy brought to life across key social channels to drive cultural relevance and brand preference

• Design, develop, execute, and report on editorial calendars

• Shoot, produce and edit content to bring to life an always on stream of content for the feed

• Leverage cultural and trending moments to produce content that drives brand relevance

• Use social listening, analytics mixed with creative flair to design content that drives engagement

• Analyse and report social media activities monthly

• Research, develop and expand the brand presence on emerging channels such as TikTok

• Provide copywriting, editing support across key channels, website content and undertake other key projects as required

• Manage and collaborate with content creators and Influencers to create credible user-generated content and drive brand amplification across key audience segments

• Work with instructors and club teams to plan and create exciting and engaging branded content for social media

• Collaborate with colleagues across the marketing team to ensure consistent brand execution across treatments and channels

• Lead brainstorms with key cross-functional players to maximise reach across channels

• Robust project management skills, including the ability to multitask effectively

• Demonstrated success in developing collaborative relationships to drive tangible results

• Experience feeding into or creating creative briefs for social campaigns

What you'll need to succeed

• You are driven, organised and level-headed with a Bachelors degree and at least 6–8 years of relevant social media experience

• Experience working for a high-profile consumer brand

• Proven track record of finding innovative ways of storytelling via social media campaigns and driving engagement via Facebook, Instagram, YouTube and TikTok

• Experience managing content creators and Influencers

• Editing experience in Premiere Pro and epic photography skills

• You are known for your writing talent

• You are cool with ambiguity and can adapt when things change

• You enjoy working at pace

• You build relationships quickly and have a knack for uncovering great stories
  
  

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.